Blog posts

The Self Discovery Cycle

I call this The Self Discovery Cycle and I hope it makes you realize that wherever you are at this moment in life you are not alone: Know Yourself:...

Why We Embroider Arabic Characters | ليش نطرّز شخصيات عربية

Ever since I started my brand, the first idea I had for the patches was to embroider famous Arab characters. I saw that there was a gap in the mark...

Be Kind to Yourself.

Be kind to yourself.   I woke up today feeling heavy, I shut my eyes again, woke up two hours later, 9:30 AM and that is LATE for me. Usually when ...

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Ghayda

There's no such thing as having too much in common with one person and a brand, Ghyada represents the spirit of craftsmen artists and did I mention she's also a doctor?